Our reach, in real numbers

Small lessons.
A growing ripple.

Since December 2023, we have been making AI easier to understand, explore and use. What began as a newsletter has grown into a regular learning habit for a worldwide community.

76,992active subscribers
503published posts
10.23Mcumulative email opens
4focused weekly editions

Snapshot: 16 September 2026. Subscriber and publication counts from beehiiv; opens from its all-time Posts Report. Opens accumulate across issues and are not a count of individual people.

Why we do this

AI knowledge should
travel further.

AI is changing how we work, create and learn. Making sense of it should not require a research background—or hours spent chasing every announcement.

Smarter with AI connects important developments with practical next steps: an explanation that makes a concept click, a prompt to adapt, a tool to explore, or a workflow to try.

Our contribution is a growing library of accessible AI knowledge, delivered consistently. The goal is to help more people move from watching AI evolve to finding their own way to use it.

Our community

Different backgrounds.
Shared curiosity.

A community of people connecting AI to the work they care about.

Leaders & entrepreneursEngineers & researchersData scientistsEducators & AI enthusiasts

Our story so far

One issue became a habit.

14 DECEMBER 2023

The first issue

Our first published newsletter explored Midjourney Alpha and OpenAI's Converge programme. A starting point for making a fast-moving field more understandable.

503 POSTS LATER

A library that keeps growing

News, practical tools, prompts and tutorials now sit together in an archive readers can return to as their interests and needs change.

TODAY & WHAT COMES NEXT

Keep learning. Keep applying.

Four focused editions each week give our 76,992 active subscribers different ways to stay informed, go deeper and try something useful.

The impact we work toward

More confidence to put AI to work.

01

Learn.

Build context around a new development. Understand the idea before deciding whether it matters to you.

02

Apply.

Take a prompt, tool or tutorial into a real task. Adapt it to your own question, project or workflow.

03

Grow.

Keep what helps, build on what you learn, and return with better questions for the next challenge.

A rhythm for your curiosity

Four editions. A week of progress.

Each edition has a different purpose. Together, they take you from understanding the news to trying something for yourself.

Selected past partnerships

Part of a wider AI ecosystem.

Our newsletter has worked with teams across software, education and technology. Selected partnerships listed on our Passionfroot profile include:

HubSpotMIT Management Executive EducationGammaVantaGrowthSchoolBright Data

Explore our partnership profile →