Free playbook · Cold Email Field Notes

100M cold emails sent. 10 rules learned.

Pranam Lipinski's agency has sent about 100 million cold emails. These are his 10 rules, each with a worksheet you fill in, plus a Claude prompt for a daily review of your results.

We’ll email you the PDF now, then three short follow-ups from Smarter Outbound, including whether our done-for-you cold email service fits. Unsubscribe any time.

What's inside

1. Fit check: is cold email right for your deal size?
2. Sending capacity: 1 to 5 emails per mailbox a day
3. One data layer: the single column to add to your list
4. First line: relevance, or a question
5. The 60-word email: a skeleton to fill
6. Four emails, then re-entry a month later
7. Test grid: four campaigns, not one
8. Scoreboard: positive replies per 1,000
9. Reply routine, rude replies included
10. Daily Claude review: the prompt for your results

The rules are Pranam Lipinski's, from a live session hosted by Nikita, CEO of Maildoso. Write-up and worksheets by Smarter Outbound.