Turn Any Idea Into an Instagram Effect
Nvidia CEO Jensen Huang resigns
Today in FriTorial 🔥
Your Best Closers Shouldn’t Be Stuck Doing $20 Tasks
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How to Create Your Own Instagram Story Effects
2 minute read · Free to create · Web
Effect Builder turns a written description into a custom effect that people can apply to their Instagram Stories.
Step 1: Describe Your Effect
Go to edits.com/effectbuilder, log in with Instagram, and type a prompt describing the effect you want.
For example:
Vertical photorealistic thermal receipt on iridescent holographic background, holographic stickers and blue pen doodles, faded halftone print.
You can also open the Prompt menu and choose Rewrite with AI to have Instagram’s AI rewrite your prompt. Then click Generate.
Step 2: Preview It on Your Photos
Click Upload image to preview the effect on your own photos. Type any changes in the Ask for modifications box until you are happy with the result.
Step 3: Submit Your Effect
Click Submit, give your effect a name, and click Submit again to send it to Instagram. It must pass a safety review before other people can use it.
Once your effect is approved, it shows up in Instagram Stories for anyone to use. Your Instagram handle appears on it, so viewers can tap through to your profile, and anyone who sees it can tap Try it to use it too. You can find all your effects under My effects in your Stories.
Want the details? Read Instagram’s Effect Builder announcement ↗
Note: Creating and publishing effects is free, and every effect goes through a safety review before others can use it.
More creator tips: Go Viral Without Filming Yourself (FriTorial#102) ↗
Explore 95+ AI tutorials like this one and 2,789+ curated AI resources from 97+ AI creators on LinkedIn, packed with step-by-step guides and ready-to-use prompts.
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Trending AI Tools
  PhotaMake everyday snapshots look like pro photos · Free on iPhone |
  TabletopPlan trips, polls and shared expenses with your group · US waitlist |
  Plurai SimulationTest your AI agent in a simulated world before real users do · Works in Claude Code and Codex |
  NodA personal agent that chases invoices, preps calls and cancels trials for you · Free, open source |
  Kippy AIPractice speaking 10 languages out loud with an AI partner that corrects you as you go · Free to start on iPhone |
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Adobe Firefly: Make Images, Videos, and Ads in One Place
Adobe Firefly is an AI creative studio that lets you create and edit images, videos, and designs with Adobe's tools and top AI models in one place.
Top Features:
Quick Actions: Make a video thumbnail, a product poster, or remove an object from a photo in a few clicks.
Firefly Video: Turn travel or event clips into a vlog with captions, transitions, and extra b roll.
30+ AI Models: Use image and video models from Adobe, Google, OpenAI, and more without switching apps.
Look for the Free access label on a Quick Action. Those work with the free daily generations.
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Nvidia CEO Jensen Huang resigns
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Free Playbook: Learn Any Skill in 7 Days
New this week: a free playbook you can save. 6 copy-paste prompts to learn the basics of any skill in 7 days, 30 minutes a day.
Free PDF. Opens in your browser.
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Real or AI?
Is this image Real or AI-Generated?
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Real or AI Result
Congrats to 37.5% of you who got it right. It was AI-Generated. That was a tough one 😁
ksymmers picked AI-Generated: “Inconsistent shadows.”
notes picked AI-Generated: “Shadows are falling in different directions.”
kimybolton picked AI-Generated: “It just doesn't look real. The sunflowers look wilted in the sunlight.”
sendthosethings picked Real: “Too many details in the back. Pretty sure it is real, but who knows.”
richard22_2002 picked Real: “Looks real.”
sandi.gaines picked Real: “Shadows.”
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And that's a wrap on today's FriTorial!
