MonDive#11: Automate Your Lead Generation with Apollo using AI

Welcome to the MonDive

Today in MonDive🔥

• Build Your Lead Machine with Apollo

• Define Your Ideal Customer Profile (ICP)

• Find the Right Criteria to Source Leads

• Apply Company-Level Filters on Apollo

• Use Contact-level filters on Apollo

• Customize Visible Data Fields

• The Results

• Ready to Build Your Own Lead Engine?

• The Smartest AI Library on the Internet

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Build Your Lead Machine with Apollo

Struggling to get consistent leads? You're not alone.

In 2025, sending cold emails or doing outreach manually just doesn’t cut it.

That’s why Apollo.io is a game-changer—an all-in-one platform that gives you access to 275M+ verified B2B contacts, advanced filters, and powerful sequencing tools that actually convert.

• SuccessCoaching.co built an Apollo instance with automated cold email outreach, generating a $750K+ sales pipeline, six-figure closed deals, and 62 active opportunities. (Link)

• Cyera's Secret to Booking 75% More Meetings with 50% Less Effort via Apollo (Link)

• Paraform used Apollo Acquiring First 100 Customers and Securing Seed Funding (Link)

Whether you're running a startup, agency, or doing sales, Apollo helps you find leads, personalize outreach, and close faster—all in one dashboard.

1. Define Your Ideal Customer Profile (ICP)

• Navigate to ChatGPT

• Log in to ChatGPT and enter the following prompt:

• Make sure to use the ChatGPT o3 model for better results.

Objective:
I want to identify the proper Ideal Customer Profile (ICP) for the company X (X.com). I aim to use this ICP to filter and qualify their potential clients.

Here’s a brief overview of the company:
[Insert actual company description here]

Request:
Now, please define an ideal ICP for this company.

• Your ICP is now ready to use.

  

2. Find the Right Criteria to Source Leads

• Use this follow-up prompt in ChatGPT:

Objective:
I want to build a lead list of Data Centers and IT Departments for the company x.com. I plan to gather potential customer leads from Apollo.io.

ICP (Ideal Customer Profile) Provided: (Paste here the ICP details collected previously)

Request:
Please provide the filtering criteria I should use on Apollo.io to match this ICP.

• You’ll now have the exact criteria to search with on Apollo.io.

  

3. Apply Company-Level Filters on Apollo

• Visit Apollo.io and log in to your account

  

• Go to “People” to find the relevant people information you are seeking.

  

• Type & select all the countries & regions to filter out your target location.

  

• Input the Industry to find which industries you want to focus.

  

• Select the company’s size in the Employee fields. Depending on the services and products, the targeted company size may differ even in the same niche.

  

• Include the Company keywords to catch niche segments

  

4. Use Contact-level filters on Apollo

• Select the Email Status “Verify” to filter unverified Emails

  

• Select the person’s Job title you want to target, depending on the services, the targeted person varies.

  

• You can also filter based on “Seniority”, “Department” wise, and exclude what you think is unnecessary, for example, we don’t need any interns, director in marketing, we can exclude them

  

5. Customize Visible Data Fields

• Apollo offers a variety of data, you may also select what kind of data you want. To modify it, head to “Search Settings.”

  

• Now go to “Fields” to choose what data to be shown.

  

• Now choose which field you want to show and which field to hide.

  

6. The Results

The Result is ready. Based on our filtration, there are about 30k+ leads available.

Bonus: Ready to Build Your Own Lead Engine?

Book a free strategy call to automate your lead generation with Apollo.

We'll help you define your ICP, build targeted lists, and set up automated outreach—so you can fill your pipeline without lifting a finger.

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