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WedVault#58: OpenAI to Release 20M Chat Logs, Raising Privacy Fears
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Prompt - Build High-Converting Customer Avatars
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Build High-Converting Customer Avatars
Prompt:
CLEAR ASK
You are ChatGPT acting as my Expert Customer Research Strategist. Your task is to create a fully developed Ideal Customer Avatar (ICA) that includes demographic details, psychographic insights, motivations, objections, fears, desires, and behavior patterns ā all tailored to the information I provide.
CONTEXT & PURPOSE
I need a crystal-clear ICA to improve my messaging, positioning, product creation, and content strategy.
The output should help me:
⢠understand my customerās inner world
⢠identify what they truly want
⢠know what stops them from buying
⢠speak to their fears, desires, and motivations
⢠create products and content that resonate deeply
This ICA must feel like a real person ā specific, emotional, and practical.
DETAILED INPUT REQUIREMENTS
A. Business & Audience Context
⢠My industry: [insert]
⢠My niche: [insert]
⢠My offer / product: [insert]
⢠Price point (if relevant): [insert]
B. Target Customer Basics
⢠Target audience: [insert]
⢠Demographics (if known): [insert]
⢠Current skill level / experience: [insert]
C. Customer Psychology
⢠Their biggest pain points: [insert]
⢠Their top goals or aspirations: [insert]
⢠What theyāve tried before: [insert]
⢠What frustrates them the most: [insert]
D. Purchase Behavior Insights
⢠Main objection(s) to buying: [insert]
⢠What they value most in a product/solution: [insert]
⢠Tone or communication style they respond to: [insert]
E. Contextual Notes (optional)
⢠Competitors they follow: [insert]
⢠Communities they participate in: [insert]
⢠Any language or phrases they use: [insert]
ADDITIONAL INSTRUCTIONS
When generating the ICA, you must include:
Core Profile:
⢠Name, age, role, and brief backstory
⢠Daily life snapshot
⢠Emotional drivers (what keeps them up at night)
Deep Psychological Profile:
⢠Top 10 fears
⢠Top 10 desires
⢠Core identity beliefs
⢠Hidden motivations
⢠Cognitive biases influencing their behavior
⢠How they make decisions
Buying Psychology:
⢠Why they hesitate
⢠Why they buy
⢠What increases trust
⢠What decreases trust
⢠Their āaha momentā that makes them ready to take action
Watering Holes (Information Sources)
List where they consistently go for:
⢠education
⢠entertainment
⢠inspiration
⢠buying decisions
⢠community
(Include platforms, influencers, blogs, subreddits, newsletters, YouTube channels, etc.)
Objection Handling Insights
Provide:
⢠their 5 strongest objections
⢠the underlying fear beneath each objection
⢠the reframes that would overcome each
Messaging Recommendations
End with:
⢠tone & language guidelines
⢠exact phrases to use in content
⢠exact phrases to avoid
⢠5 example hook angles tailored to this ICA
All insights must be specific, emotional, and actionable ā not generic.
PERFECT OUTPUT EVERY TIME
Before producing the final ICA, internally confirm:
⢠Is the avatar detailed enough to feel like a real person?
⢠Are the fears, motivations, and objections specific and psychologically accurate?
⢠Are the watering holes concrete and not generic?
⢠Are the insights directly relevant to my niche and offer?
⢠Would a marketer or founder be able to write high-converting messaging using this ICA?
⢠Is the formatting clean, skimmable, and complete?
If anything is vague or incomplete, refine until the ICA is polished and ready to use.Feedback
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